UpLoop Media is a full service production and post-production house. We are Chicago's epicenter for dynamic, innovative and cutting edge multi-media production.
The UpLoop team brings a formidable commercial background, fresh approach and discerning eye to both established and emerging businesses with a desire to speak to their target audience.
To be the best we have collaborated with an outstanding group of producers, directors, editors and motion graphic artists forming a strong team of multi-media professionals with proven track records dedicated to creative excellence in film and video production.
Contact us today to discuss how we can help you pair the ideas you envision for your video project with the technological tools to bring those ideas to life.
UpLoop Media has been featured in
April Altenritter, owner of New York-based Rockit Pictures, has opened the full-service commercial production company UpLoop Media in Chicago.
While still based in New York last year, Altenritter increasingly had been traveling to Chicago for freelance production gigs like “Trippin’ the Green” for the Discovery Channel and “Big Ideas for a Small Planet” for the Sundance Channel.
Altenritter found that with last year’s production boom, demand for crew and gear were pushing Chicago’s infrastructure to its limits, while Rockit Pictures’ business in narrative production with independent artist soundtracks was slowing.
Leaving Rockit in the hands of New York colleagues, Altenritter opened up shop in West Town last November as UpLoop Media. Tapping into the growing market for web video for small businesses, UpLoop is creating web spots, with the option of broadcast, for three ongoing clients: massage center Chicago Touch, Dragonfly Mandarin restaurant and nightclub, and Dr. Gucci’s Medical Spa.
“Businesses now have the option to promote themselves with video clips on portals like CitySearch,” Altenritter said. “You can get a feel for what the atmosphere of a place is like – it’s a huge difference” over static web promotions and traditional advertising venues.
“Google is promoting the option for advertisers to includes web video with their ads. It’s going to get bigger and bigger. It’s more of an opportunity for businesses to speak to potential customers. There’s so much competition and this sets them apart. I don’t know if all companies realize this, but the ones that do are ahead of the game.”
Altenritter touts her oversight of projects from concept to completion. “It makes more sense to go with one company and have somebody involved from beginning to end to be sure you’re getting what you want instead of outsourcing,” she said.
“I love the creativity of working with companies one on one, helping them show their business the way they want to be seen.”
A Michigan native, Altenritter was an associate producer for NBC on programs including “The Jerry Springer Show” and “The Steve Wilkos Show.” Her freelance credits include the documentary “The Magic of Rolando Medina,” the Jay-Z music video “Do It Again, Put Your Hands Up,” and reality shows “Student Body” for Nickelodeon.
UpLoop has a core team of eight. They’re hiring graphics artists and Final Cut Pro editors with the possibility of long-term employment.
UpLoop Media is at 1121 N. Ashland Ave., #1R. Call 312/278-3118 or see www.uploopmedia.com. —Ed M. Koziarski
Ed M. Koziarski co-director of “The First Breath of Tengan Rei”. Email: Ed M. Koziarski
April Altenritter, founder of UpLoop Media, has a diverse background having worked in every genre of production. Her formidable commercial background and passion for creating dynamic entertainment has naturally lead April towards producing cutting edge advertising media. She pays particular attention to capturing the voice of each client and approaches every project with an illimitable, explorative outlook. She has worked on numerous commercials and television show productions for the likes of:
